A rebranding exercise for the Sin É pub in Cork, Ireland. Sin É are known for Traditional Irish Music, horse racing, and for going against what is expected of a traditional pub.
Their main traits as a brand are embracing the idea of constantly changing, and their gritty humour. Instead of being one thing, they take pride in constantly adding to what is there, even if things clash. From this, the idea of a visual language and identity which allows them to have flexible design solutions was established.
