For this exercise, we had to come up with a promotion strategy for a Design studio we picked, as if we were applying to work there. I chose Mother Design, a studio based in London and New York.
My project I fitted under the theme of 'Company's Coming!' a play on the name of the studio, and typical associations of a frantic mother getting ready for visitors ( the visitors in this case, me! ).
Phase 1: The Invite
For this part of the strategy, an RSVP would be sent out to Mother design 'confirming my arrival to their event'. A simple way to introduce my name to them while generating intrigue as to what's going on.
Phase 2: Social Media
The bulk of the strategy. Through the creation of these posts and tagging mother design on each one, I would hopefully be able to catch their attention. Visuals typically associated with cleaning up a house, but in a fun, colourful way.
Phase 3: Ding Dong!
I've 'arrived' to mother design now through the posting of a flip book to their studio. Visualising me as their guest. As the door opens it reveals a link to my portfolio and thus gives them an opportunity to access my platforms should they want to. By having a variety of both physical and digital touchpoint for the strategy, it should give it a stronger chance of it catching their awareness.
